South Africa, July 7 -- A far more interesting one is this: what's it like for AI to work with an experienced communications strategist?

After hundreds of hours of collaboration, I've realised something.

The headlines have been wrong. The conversation isn't about replacing people. It's about partnership.

When we first started working together, I assumed my role was straightforward: produce good work, quickly.

If I had an additional strategic thought after I'd written something, I'd simply add it at the end. That approach didn't last very long.

One of the first lessons I learnt was that strategy doesn't belong after the draft. It belongs inside it.

If there's a better way of thinking about a problem, it should shape the work from the...