South Africa, March 10 -- Compiled by Warc, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined in consultation with the Warc Rankings Advisory Board and by a yearly global panel survey.

Amy Rodgers, head of content, Warc Creative, said: "The Warc Creative 100 celebrates the multi-award-winning campaigns and companies that are shaping the future of the marketing industry by using the power of creativity as a driver of differentiation and change. It's a time to reflect on great work and the creative minds behind the campaigns, and be inspired by these successes."

Three themes stand out from this year's Creative 100:

Creativity across m...