South Africa, June 29 -- Both previously held the title of executive creative director.

Lunch Bar out of this world

Ferreira led the team that introduced South Africa to Bra Lucas Baloyi, the teacher-turned-conspiracy-theorist with a fondness for Lunch Bars.

The original campaign, with its feel-good, quirky storyline and meticulous attention to craft, was an instant hit with audiences and juries alike.

It went viral on social media, scooped numerous awards and had Lunch Bars flying off the shelves faster than flying saucers.

Follow-up campaigns have been equally successful, turning Bra Lucas into a cultural icon, synonymous with the Lunch Bar brand.

"Theo has this combination of innate creativity, a keen eye for craft, and a strateg...