South Africa, Oct. 14 -- Dominique Baxewanos, creative director at VML South Africa, and senior conceptual art director Hanro Manefeldt are the dynamic team behind the Standard Bank: Fraud Gallery campaign.

The team explains that the campaign used AI to demonstrate to Standard Bank staff just how easy it is for identity theft to take place. The gallery took place at Standard Bank's annual internal marketing festival for their employees.

"We were asked to do an activation, and we thought it was a good opportunity to do some employee education," explains Baxewanos.

The staff first saw a gallery with portraits of the future. These were AI-generated.

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