South Africa, Oct. 27 -- Since its inception as a discount card called Ikeys Vibe, launched exclusively at the University of Cape Town, Varsity Vibe has grown to partner with over 200 brands throughout its operating history and service millions of students from all tertiary institutions across the country each year.

While the main goal was to provide students with a plethora of varying discounts that could be accessed through one medium, the organisation continues to serve members of the South African youth - and the partner brands on the platform as a consequence - in a number of ways.

The first Student Spend survey was published in December of 2021 to collect information about where students source their money, where they spend it and...