South Africa, Sept. 17 -- The South African Loyalty Awards celebrate excellence and innovation across the loyalty industry, recognising leading work and talent across CRM, consumer behavioural change, data insight and loyalty. This year, Varsity Vibe was commended in two key categories: Best Short-Term Marketing Campaign and Best Subscription Programme, with the recognition highlighting the impact of its approach to youth engagement, brand partnerships and loyalty.

Varsity Vibe was commended in the Best Short-Term Marketing Campaign category for its 2026 Campus Carnival, a nationwide campus activation, designed to bring the platform's brand partnerships online partnerships into the 'offline', for students across South Africa to experienc...