South Africa, Aug. 27 -- New deadline

Unilever will now have until the end of December 2026 to make the required changes across the affected Sunlight range.

The extension follows an earlier ARB ruling concerning the packaging of Sunlight Platinum. The Directorate found that the product's front-of-pack claim that it contained "100% plant-based actives" contravened Clause 4.2.1 of Section II of the Code of Advertising Practice, which deals with misleading claims.

The complaint centred on the way the claim was presented to consumers. While the front of the packaging stated "100% plant-based actives", the back of the packaging disclosed in smaller print that the product also contained "other non-plant-based additives". The complainant argu...