South Africa, Feb. 26 -- The collaboration marks a significant milestone in Truecaller's Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment to building strong regional partnerships. By integrating Truecaller's scale, first-party insights, and high-impact ad formats with 365 Digital's deep market expertise, the partnership aims to unlock new value for advertisers in the region.

Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both markets. The partnership will enable brands and agencies to activate premium, data-driven advertising solutions at scale, combining Truecaller's platform intelligence with strong local market execution.

"South Afri...