South Africa, June 23 -- The expansion includes the launch of a brand-new digital site along the high-traffic R27 corridor in Sunningdale, as well as two new Tygervalley digital sites expected to go live in the coming weeks. In Johannesburg, Tractor has also expanded its Gauteng digital presence through the conversion of two existing Rosebank landscape sites into portrait-format digital screens, while two new large-format Sandton Central digital sites are set to launch in July.

For Tractor, however, its Cape Town growth story is of special significance. While Gauteng might still lead South Africa's overall outdoor media landscape, the Western Cape is increasingly becoming one of the country's most sought-after regions for premium DOOH ad...