South Africa, July 10 -- Bogosi Motshegwa, founder and chief executive for sustainable impact at Thinkerneur, is set to demystify the rigorous standards of the Cannes Lions International Festival of Creativity. Following his tenure as a judge for the prestigious Sustainable Development Goals (SDG) category at the 2026 festival, Motshegwa is launching a series of exclusive insights and recommendations sessions designed to elevate South African work to Gold and Grand Prix standards.

Having judged nearly 200 case study entries, Motshegwa witnessed the critical gap between 'purpose-led' marketing and genuine, systemic transformation. His insights draw from a combination of his on-site jury experience and his proprietary methodology at Thinke...