South Africa, Oct. 15 -- At the same time, few brands feel confident they understand where and when RCS, along with SMS and Whatsapp channels, fits into their messaging strategy. Many are grappling with the technology, carrier, regulatory, pricing and security complexities, often across geographically diverse operating environments.

So where does RCS for Business fit alongside SMS and WhatsApp Business? Which markets are ready? What are the current limitations? What are customer preferences? And most importantly, what should brands be doing now to prepare for a rapidly evolving and shifting business messaging landscape?

Kero, a specialist messaging provider that helps businesses reach customers across WhatsApp, RCS and SMS from one simp...