South Africa, Sept. 30 -- These are the conversations dentsu X South Africa is bringing back to Loeries Creative Week with the second edition of MIC (marketing, influence and culture), a platform designed to bring together the people shaping brands, creativity and culture through thought-provoking discussions that challenge perspectives, spark new ideas and explore what's next.

This year, the masterclass turns its focus to the future of creatives, exploring how the creative industry is changing and what this means for brands, marketers, creators, and the wider culture around them.

Two panel conversations will take centre stage:

Brand Panel:

The Future of Creative Growth: How brands win in an attention economy

The Future of Creative G...