South Africa, Oct. 7 -- Today, marketers are expected to understand data. Creatives are embracing digital and AI. Media specialists are navigating programmatic, performance and retail media. Social teams are becoming content strategists. And increasingly, everyone needs to be just a little bit of everything.

So, what does that mean for salaries?

The Ad Talent team spend every day talking to the people doing these jobs - and the businesses trying to hire them.

Using salary information gathered from candidates interviewed between January 2025 and December 2025, the 2026 Ad Talent Salary Survey looks at what talent is earning across these industries:

Marketing | Advertising | Creative | Digital | Media | PR & Communications | Social & Co...