South Africa, April 1 -- Between 1-6 April 2026, select customers placing orders via the app may find one of the bespoke cans included in their delivery bags, transforming a routine grocery drop into a moment of discovery.

From sampling to experience

The collaboration highlights a broader shift in retail and FMCG marketing: product sampling is evolving from mass distribution to curated, experience-led engagement.

Rather than relying on traditional in-store tastings or generic giveaways, Sixty60 is leveraging its last-mile delivery network to create targeted, high-impact brand moments.

By embedding the product directly into a customer's order, the brand ensures relevance, surprise and immediate trial - all within a familiar, trusted ec...