South Africa, April 10 -- Early insights from Rogerwilco's upcoming 2026 South African Automotive Marketing Report, developed in collaboration with Martech leader YOUKNOW Technologies, show that while digital conversations around car brands are growing, fewer voices are doing more of the talking. This points to a more focused, deliberate audience whose opinions carry real weight when it comes to brand perception and what makes it onto a buyer's shortlist.

The latest findings show that newer, more affordable brands are steadily gaining traction. What may have started as curiosity is now translating into genuine consideration, as these challenger brands build visibility and begin to earn the trust of increasingly value-conscious consumers....