South Africa, June 25 -- The answer is yes. But perhaps not for the reasons we think.

While marketing channels, technologies and consumer behaviours have evolved dramatically, the fundamental challenge facing brands remains unchanged: how do you earn a meaningful place in people's minds and lives?

Revisiting the 22 laws today reveals something interesting. The tactics may have changed, but the underlying principles continue to hold remarkably true.

One of the strongest themes running through the laws is the importance of focus.

Whether it's The Law of Focus, The Law of Sacrifice or The Law of Leadership, the message is consistent: brands grow when they stand for something specific.

Brands are under constant pressure to be everything ...