South Africa, Sept. 3 -- Partnership

The partnership marks an exciting new chapter for Chappies as the brand enters the world of football through Chappies for Champs, a campaign celebrating South Africans who bring the 'Yho!' factor to everyday moments, proving that anyone can be a champions in their own way.

From its unmistakable yellow wrapper to its iconic Chappie Chipmunk, Chappies has been part of South African culture and everyday life for generations. Now, the brand is bringing that same spirit of joy, discovery and connection to a space where millions of South Africans come together: football. From school grounds and local pitches to packed stadiums and match-day living rooms, the game is filled with "Yoh" moments, whether it's ...