South Africa, May 4 -- Okay.

Let's get back to basics. Leadership in Strategy, means being able to bridge the gap between high-level systemic shifts and the visceral, human elements of culture.

Strategists, let's get back to the audacity to dive into the nuanced tension between technology, heritage, and the evolving consumer. Things are changing fast and "time waits for no man". A critical evolution to get in front of is that of Millennials as parents, and now, Gen Alphas as their kids.

In South African middle-market and affluent households, the traditional "Parent as gatekeeper" model has officially collapsed. The era of "Yeyi! Kukwami la" ("Ey! My house, my rules") doesn't hold the same dictatorship power that it used to. The relatio...