South Africa, April 13 -- The Imax with Laser cinema is the latest addition to Ster-Kinekor's portfolio of specialist formats at The Zone. These include three luxurious Cine Prestige theatres, the Kids' Cinema, and SK-Xperience, an interactive entertainment offering within the complex.

Mark Sardi, CEO of Ster-Kinekor, says "There is an undeniable magic in the big-screen experience that simply cannot be replicated at home. Cinemas remain uniquely relevant because they deliver films the way directors made them to be seen - on the biggest canvas, with immersive sound and uncompromised image quality. And this is what the Imax Experience epitomises."

It is interesting to note how many more filmmakers are now choosing to shoot their films exc...