South Africa, Oct. 9 -- The integration gives SportsCast Africa a more direct route to viewers through a platform already used to watch television and other free channels, reducing the steps required to access its content.

Expanding connected-TV distribution

The Hisense launch strengthens SportsCast Africa's presence in the connected-TV market, with the company saying Hisense devices already account for the majority of its connected-TV viewing.

Making the channel natively available on the platform is intended to simplify discovery and access. SportsCast Africa appears in the on-screen channel guide alongside other free channels, complete with programme information and artwork.

Operated by Broadsmart, the partnership provides an opport...