South Africa, June 11 -- This is according to a study by the consumer insights agency KLA, utilising YouGov Profiles+ data, which found that South Africans are demonstrating their enduring passion for major sporting events, and this manifests in various ways, from gathering, watching, debating, to increased betting.

Key findings

How South Africans watch sport

The first key finding reveals the pervasive nature of sport in how South Africans spend their time.

Seventy percent watch live sport on television, and 64% engage with it on social media. Live streaming reaches 58% of fans, while online highlights and mobile apps each account for 50%.

Traditional media remains robust rather than diminishing - radio still reaches 45%, newspapers ...