South Africa, July 27 -- From packed sports bars to streaming subscriptions and football merchandise, the Fifa World Cup 2026 drove a noticeable uptick in spending among South African consumers. New analysis by Visa Consulting & Analytics shows that spending on Visa consumer cards increased across live screening, dining, streaming and sports merchandise during the tournament's Group Stage and Round of 32 matches. 27 Jul 2026 Source: Source: www.unsplash.com Live screening and sports recreation spending increased Spending at sports and recreation resorts increased 72% during the opening weekend of Fifa World Cup 2026 (12-16 June) compared to the average weekend spending across the previous three weekends. Ahead of South Africa's Round of ...