South Africa, Aug. 25 -- What happens when South Africa's obsession with the Springboks meets a nationwide search for uncanny lookalikes? Klipdrift has found the answer: a second Springbok squad made up not of professional rugby players, but of ordinary South Africans who happen to bear a striking resemblance to the national team.

The Same Same But Klippies #BokSearch campaign has brought together 23 Springbok doubles for an official team photograph, transforming a playful lookalike competition into a celebration of rugby culture and the South Africans who live it.

The campaign combines two familiar elements of local matchday culture - the Springboks and a Klippies & Coke - with Klipdrift challenging South Africans to find people who co...