South Africa, April 7 -- I want to be honest with you from the start. When I tell people I've been running a social media agency for four years, the reaction is usually some version of "wow, so young." And I get it.

But the truth is, the age doesn't matter as much as the lessons and the lessons have been expensive in ways that had nothing to do with money.

4 lessons learnt

Here is what I know now that I wish I had known at the beginning.

Most brands are not struggling with content. they are struggling with clarity

This is the thing I say to almost every new client and it always lands the same way a pause, and then a slow nod.

Because when you actually sit down and ask a brand owner who their customer is, what problem they solve, and...