South Africa, Aug. 6 -- When Fabian Architects and MAKE Studio merged in 2015, the practice evolved into a multi-disciplinary force spanning architecture, interiors, planning and concept development. But online, the experience told a different story.

When a business matures, its digital presence must do more than showcase projects. It must signal cohesion, especially in sectors where clients are investing millions. FAM engaged So Interactive to close that gap. For So Interactive, the project was an exercise in rebuilding the digital foundation

by aligning the structure, narrative, and visual direction with the firm FAM had already become.

Closing the gap

FAM had been operating as one studio for almost a decade and the business was ali...