South Africa, April 23 -- At the heart of the programme is One Big Week, an intensive accelerator in Johannesburg where selected creators will take part in live briefs, mentorship and commercial training in a real creative environment.

As South Africa's creator economy continues to evolve, the programme is designed to help bridge the gap between creative talent, commercial readiness and long-term opportunity. Rather than treating influence as a short-term moment, the Dentsu School of Influence is built to help creators think more intentionally about the business behind their work.

"South Africa's creator economy is one of the most exciting and under-structured growth sectors in the country," says Roxana Ravjee, CEO of dentsu South Afric...