South Africa, May 27 -- Shoprite's new Low-Duuuma Millions campaign advert sees a playful McCarthy singing and dancing to an instrumental version of TKZee's iconic hit Fiasco.

The distinct combination of football nostalgia, local music culture and high-energy celebration has delighted South African audiences at a time when many consumers are under increasing financial pressure.

The campaign not only gives moments of excitement, surprise and possibility to everyday grocery shopping, but also gives shoppers the chance to win their share of R30m in cash and prizes.

The campaign reflects Shoprite's continued focus on delivering value to customers: from its commitment to everyday low prices and subsidised staples such as R5 bread, to large-...