South Africa, April 14 -- Bob's latest campaign, shopaygo, addresses this by connecting these steps more seamlessly, reducing friction and making the overall experience more straightforward.

The campaign, which launched earlier this month and will run throughout the year, will reinforce Bob's role as a connected e-commerce ecosystem where users can shop, pay and send more easily.

The campaign is designed to reshape how consumers see and understand the platform, designed around the short for shop-pay-go, shopaygo concept, which brings together Bob's marketplace, payments and logistics capabilities into a more seamless solution.

This includes Bob Shop (marketplace), Bob Pay (secure payments), Bob Go (delivery and fulfilment) and Bob Box ...