South Africa, June 18 -- A seat at the table

The CMO was often seen as the natural custodian of the brand's external voice. But the boardroom has changed, as have the risks facing business. And with them, the role of corporate communications and corporate affairs has moved a lot closer to the centre of leadership.

Today, the issues that most threaten business value are rarely contained within the marketing funnel. They are geopolitical, regulatory, social, technological and reputational. Many of these risks sit within stakeholder confidence, public trust, governance scrutiny, licence to operate, employee belief, investor confidence and the responsible use of AI.

This is why more organisations are realising that the Chief Communications...