South Africa, Nov. 11 -- According to Trade Intelligence (Ti), the market is becoming increasingly fragmented across retail channels, with consumers moving between specialist health and beauty retailers, supermarkets, e-commerce platforms and informal trade depending on their needs, budgets and shopping missions.

The findings are outlined in Ti's latest Health and Beauty Report, which examines the retail dynamics, category trends and consumer expectations influencing growth in the market.

Retailers compete for a place in the shopper's repertoire

Health and beauty shoppers are no longer tied to a single retail destination. Instead, they use multiple store formats to compare prices, access product ranges and meet different purchasing nee...