South Africa, April 17 -- Operational since 2011, the Lifestyle Rewards programme is free to join and unlike many other programmes, offers cash-back rewards in the form of Lifestyle Rands that can be earned at one partner and spent at any other partner on the programme. LR1 (Lifestyle Rand) is equivalent to R1, so as opposed to points-based programmes, there are no complex calculations when trying to determine the value of the rewards you have earned. In 2023 and 2024 Lifestyle Rewards won multiple awards at the annual South African Loyalty Awards, including awards for marketing campaigns that were run for clients.

One of the most interesting new features added to the programme is the seamless Tap & Earn solution. All Lifestyle Rewards m...