South Africa, Nov. 12 -- Hendrik Baird, co-founder and content director at Baird Media, says the idea for Blood in the Dust came to him close to midnight while at a guest house in KwaZulu-Natal.

"We are the only fiction podcast producers in the country at present, and winning Podcast of the Year proves not only our technical expertise, but also that there is value in this format.

"I am now motivated to produce the next two seasons. Winning Podcast of the Year means our work was heard and judged on its merits." -

Only the gold winner from each Genre Award category qualifies for Podcast of the Year," says Baird.

Baird Media won 10 awards, including gold and silver medals, across six categories.

Only the gold winners in all categories a...