South Africa, May 26 -- The IEC has adopted wall murals as a communication tool for voter registration campaigns. While digital platforms, radio, and television remain important, murals offer a grounded, accessible way to connect with citizens across both urban and rural communities.

The IEC's use of murals highlights a broader shift in communication strategy. It shows how public art and community engagement can be combined to deliver impactful messaging that resonates beyond traditional advertising formats.

For brands and organisations, this approach demonstrates the value of meeting audiences in shared spaces, using creativity and purpose to drive meaningful engagement.

Wall murals are more than a creative expression. For the IEC, th...