South Africa, July 24 -- The strategic alliance targets critical pressures facing agencies across the continent, particularly around AI integration, talent retention, leadership training, and global competitiveness.

To launch the initiative, both organizations will host an industry-wide discussion focused on how agencies and marketers can adapt to evolving skill requirements in Africa and beyond.

Shared challenges across borders

Despite geographic separation, creative sectors in South Africa and Nigeria face matching headwinds, from talent shortages and poaching to uncertainty surrounding automation.

"Across Africa, agencies and marketing teams face similar pressures around talent, technology, and competitiveness," says Verusha Mahara...