South Africa, June 18 -- From obvious to undetectable

AI influencers were once defined by their flawless, almost too-perfect appearance. Now, advances in generative AI have made it possible to create digital personas that mimic human nuance, behaviour, and interaction at scale, often without clear disclosure.

With audiences facing a growing mix of human and AI-generated content, Amir Gabay, CEO at Hopp by Wix, says audiences should focus less on perfection and more on signs of authentic human behaviour:

"In a world where anyone can generate content, being recognisably human could become a creator's greatest asset. The challenge extends beyond influencers, as brands, consumers, and advertisers increasingly rely on social platforms to ev...