South Africa, April 15 -- While he says they are close to that point, he states, "We will say so clearly when we get there".

His response follows recent market commentary that has raised questions about the timing of the Radio Audience Measurement Survey (Rams) data release.

The BRC says it welcomes the opportunity to address those questions directly and is committed to keeping the industry informed regarding the Rams process.

The BRC can confirm that the review process does not reflect concern about the health of radio listening in South Africa. The Wave 1 dataset provides an encouraging early view of the medium's reach and relevance.

The BRC's approach to releasing that data is governed not by the direction of the results but by the...