South Africa, July 3 -- Product reformulation

In a decision issued on 8 June 2026, the ARB found that the packaging clearly alerts consumers to the product's reformulation through prominent "New Generation Pronutro" and "New Taste & Texture" messaging, and that consumers are unlikely to believe they are purchasing the previous recipe.

The complaint centred on what the consumer argued was a contradiction between the prominent claims announcing a new taste and texture, and the continued use of the phrases "The Original Protein Cereal" and "Original Flavoured Protein Cereal" on the packaging. The complainant also pointed to widespread consumer dissatisfaction with the new formulation, referencing online criticism and reporting by consumer ...