Primedia merges content and technology, ushering in a new era of audience engagement
South Africa, Oct. 20 -- Marking a significant evolution in content, technology, and live experiences, Kelvin Storie, co-CEO of Primedia Broadcasting announced that Primedia+ will soon be available on Connected TV, bringing South Africa's premier audio brands directly into the living rooms of millions via smart TVs and addressable devices. This development builds on the momentum from August 2026, when Primedia+ launched on Apple CarPlay and Android Auto, embedding a seamless audio experience into the daily journeys of South Africans and the diaspora.
This unveiling showcased how Primedia is shaping the media landscape by harnessing a fully integrated commercial ecosystem where Events, Connected TV, and compelling content converges to cre...
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