South Africa, Oct. 5 -- Starting today, brands can identify, hire and manage Snapchat creators on Collabstr, an all-in-one marketplace and operating system trusted by 480,000 brands and one million creators. Over 25% of these creators on the platform are ready to work on Snap campaigns.

Although brands still think that it will take them years to reach Gen Z as an audience segment, Snapchat already surpassed baby boomers in the US labour market in 2023, and together with millennials now accounts for 32% of consumer spending, up eight points since 2020

A broader audience

"Snapchat's audience is broader than many marketers realise, with nearly one in four Snapchatters now 35 or older.

"Across generations, Snapchat is where people connect...