South Africa, Oct. 27 -- The Advertising Regulatory Board (ARB), in a decision dated 20 October 2026, accepted a voluntary undertaking from local distributor Clippa Sales after it removed the claim and introduced revised ingredient declarations.

A fruity claim comes under scrutiny

The complaint, lodged by Tiger Food Brands Intellectual Property Holding Company, questioned the "made with real fruit juice" wording and the prominent mango, banana and orange imagery on Peelerz gummy sweets.

The concern was that shoppers could get the impression that the named fruits were the main fruit-derived ingredients, even though concentrated apple juice appeared higher in the original ingredient lists.

Clippa Sales, which distributes the sweets manu...