South Africa, Nov. 10 -- The initiative combines rugby performance data with player storytelling, giving supporters a different perspective on the physical effort and personal experiences behind the game.

Measuring the work beyond the scoreboard

The Dirt Index is a proprietary metric developed by Omo that draws on established rugby performance indicators, including gain-line carries, try-saving tackles, collision involvements and turnovers won.

These measures are combined to produce a score recognising players whose contributions may not always feature in match highlights but can influence the outcome of a game.

The index forms part of Omo's ongoing rugby platform, which connects the physical demands of the sport with the brand's mess...