South Africa, April 10 -- In moments of loss, grief is seldom borne alone. Across communities, families, neighbours, and friends unite to honour a life. Yet too often, this shared moment is clouded by financial strain, leaving little space to grieve with dignity.

At its core, Khokha Umoya is about restoring dignity in grief. It encourages families to plan so that when the unexpected happens, they can focus on what matters most, honouring their loved ones, supporting one another, and finding space to breathe.

Explains Molise Moloi, marketing executive at Old Mutual Retail Mass Marketing: "Grief is one of life's most vulnerable moments, and no family should have to navigate it while worrying about financial strain. Khokha Umoya reassures ...