Olay expands celebrity marketing with Kelly Rowland
South Africa, Aug. 31 -- The partnership positions Rowland's demanding schedule - from late nights and travel to rehearsals and performances - as the backdrop for the skincare range, which brings together multi-benefit products designed to leave skin looking refreshed, plump and radiant.
For Rowland, the collection is built around keeping her skincare routine simple while dealing with the effects of a busy lifestyle. Olay says the formulas are designed to help skin recover from the signs of fatigue and everyday stress.
"Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care," said Gwynedd Davis, brand vice president of North American Skincare, Procter & Ga...
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