South Africa, April 15 -- The appointment forms part of the company's broader "Accelerating the Arches" strategy, aimed at strengthening customer connection, enhancing digital capability and driving sustained market performance.

Announcing the appointment, Max Oliva, former CEO of Spar South Africa, said Alicks brings a strong combination of leadership and marketing expertise at a critical time for the brand.

"Keegan's depth of experience will be instrumental as we continue to evolve our brand and strengthen our connection with South African consumers," he noted.

Alicks joins the business with more than two decades of experience across FMCG and retail, having held senior roles at Unilever Southern Africa, where he served as marketing d...