South Africa, Oct. 28 -- The campaign, The People Want Delivery, borrows the slogans and visual language of election campaigns to poke fun at the habit of sending WhatsApp messages instead of gifts for birthdays, anniversaries and other occasions.

A campaign with a delivery message

The campaign features an animated video, street posters and vox pops with South Africans, using humour to highlight the difference between sending a message and delivering something tangible.

It gives NetFlorist a playful way to talk about its core offering while tapping into a familiar part of South African public life. The idea is simple: a birthday message is thoughtful, but sometimes a little more effort is called for.

A new look for the business

Along...