South Africa, Oct. 13 -- The registry was established in April 2026 by the Consumer Protection Act (CPA) Regulations and is intended to provide consumers with a centralised mechanism through which to register a pre-emptive block against unwanted direct marketing by electronic communications.

The NCC has indicated that it intends to adopt a phased approach to the implementation of the registry.

Since the CPA Regulations came into effect, many direct marketers have been awaiting guidance from the NCC on the deadline for mandatory registration and on the practical implementation of the registry and cleansing process.

Prior to the publication of the media statement, the NCC published the Draft Guidelines, which invite written submissions w...