South Africa, April 2 -- The campaign centres on a limited-time incentive designed to retain subscribers within the MultiChoice ecosystem. Eligible Showmax users are being offered free trial access to DStv Stream Compact until the end of May, followed by a heavily discounted subscription of R99 per month for 12 months-up to 75% lower than the standard price.

At the heart of the strategy is content consolidation. Showmax Originals and popular titles are being migrated into a dedicated section within DStv Stream, where they sit alongside live TV, international series, movies and sport. This effectively positions DStv Stream as a single, all-in-one platform combining on-demand and live viewing.

"Our priority is to ensure customers continue...