South Africa, Sept. 30 -- Developed for Telkom's Classics on Turf property, Possibility in Play explored how technology and creativity could work together to deepen human connection. The experience used AI-powered audience participation to transform guests' emotions and interactions into an original orchestral composition, performed live as part of the experience.

The recognition comes after the campaign was shortlisted across six categories at this year's New Gen Awards, highlighting the breadth of the work across customer experience, technology, digital and AI-led innovation.

At Telkom, we believe innovation is at its most powerful when it creates experiences that bring people closer together. Possibility in Play allowed us to explore...