South Africa, May 22 -- Yum! was named Brand of the Year, while Ogilvy was named Agency of the Year, and its campaign, Audi TikTok Test Drive, was awarded Best in Show.

Another standout winner was Turning SEO into GEO, created by Rogerwilco for Stellenbosch Business School. The campaign won four top awards and was recognised for its innovative use of Generative Engine Optimisation, helping the brand move from traditional SEO visibility to AI citation leadership.

The Smarties celebrate the brands, agencies and campaigns setting the standard for marketing effectiveness.

This year's entries reflected the strength of South Africa's marketing industry, with judges recognising outstanding work across creativity, innovation, data, technology ...