South Africa, Aug. 6 -- Mazhindu joins the retail group with more than a decade of marketing leadership experience across multiple industries, bringing expertise in brand building, digital transformation, customer experience and integrated marketing.

Her appointment comes as Massmart continues to invest in innovation, omnichannel retail and personalised customer engagement across its portfolio of leading retail brands.

In her new role, Mazhindu will oversee Massmart's marketing strategy, leading initiatives aimed at driving customer growth, strengthening brand relevance and accelerating digital marketing excellence.

She will also spearhead the continued evolution of the group's marketing technology capabilities to deliver more personal...